What can you learn about a person from what music they like? Can you expect a difference in predisposition between those who prefer upbeat music versus those who like melancholic music? Do people with a taste for complex music have better cognitive skills, or is it a learned taste that results from devoting more time to the subject, or something else? Can a music streaming service make money through targeted advertising based solely on music preferences? Following from that, should we guard our musical taste closely? What might a future adversary infer about ourselves from our taste in music? Is it or will it be possible to scientifically predict which songs will be hits? If yes, can this capability be used during composition already?
I jumped the gun here by starting with the inverse (the inference) problem. The direct question is: do personality traits influence preferences for certain musical styles? This statistical framing assumes that there are hidden variables describing our personality and musical preferences are their functions, which can be observed. We will see that they do correlate.
Why do people differ so much in what music they like? More fundamentally, why do we like music? It seems most everyone likes music. Does this affection give us an evolutionary advantage, or is it just a neutral side effect of something that is advantageous? What percentage of us don’t like music? Are they a small minority, as social convention leads us to believe, or is there actually a silent majority for whom music is a nuisance? If they were a rarity, perhaps they are interesting subjects for psychological studies. How does rhythmic music suck many of us in and make us move with the beat? Shouldn’t we be better at controlling our bodies, at jamming such stimuli? Or is jamming more costly for some minds than moving with the rhythm? Continue reading